Contextual Ads Now Available in Big Brother's Australian Edition
Paramount Australia has expanded its contextual advertising offerings with the launch of Own the Moment and Contextual Ads within Big Brother. These innovations are powered by KERV.ai’s scene-level intelligence combined with FreeWheel’s video ad serving technology.
Comprehensive Contextual Advertising Suite
These new products complement the existing Pause to Shop feature, together forming a robust suite that allows advertisers to reach viewers at precise moments during programming. This enables highly targeted engagement with audiences.
McCain as Foundation Partner
McCain, through agency PHD, has become the first Australian brand to utilize all three contextual solutions in Big Brother. They are promoting their frozen snacking brand, Pickers By McCain, within this environment.
Industry Leadership and Expert Insights
“By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences,” stated Rod Prosser, chief sales officer at Paramount Australia.
“We're proud to be setting the pace globally in contextual advertising on Connected TV,” added Prosser.
Di Ho, national digital sales director at Paramount Australia, emphasized, “Contextual advertising powered by advanced technology isn’t a future promise. Paramount is leading the way.”
Ryan Ambrose, PHD head of partnerships Melbourne, remarked, “McCain’s Pickers brand is about fun, cheeky moments that bring people together, making Big Brother the perfect environment for connection.”
These developments highlight Paramount Australia’s drive to deliver precise and impactful advertising experiences on Connected TV platforms.
Author's summary: Paramount Australia advances contextual advertising with new tools in Big Brother, enabling precise viewer targeting and setting a global benchmark on Connected TV platforms.