Why Zeta Global Stock Is Soaring Today
November 5, 2025 — 12:35 PM EST
Zeta Global, a leader in marketing technology and customer data platforms, has once again impressed investors with its strong third-quarter results. The company's growing reliance on artificial intelligence (AI) continues to strengthen its position in the market.
Key Developments
- Shares of Zeta Global (NYSE: ZETA) rose 14% as of 11 a.m. ET on Wednesday, based on data from S&P Global Market Intelligence.
- The founder-led company reported its 17th consecutive quarter of outperforming expectations in its earnings call on Tuesday.
- Sales increased by 26%, while free cash flow surged 83% year over year.
- Zeta’s customer base expanded by more than 20%, reflecting strong adoption of its AI-driven solutions.
Company Outlook
During the earnings call, management projected at least 20% sales growth for 2026, which would mark the sixth year in a row of achieving such momentum. Zeta's easy integration of AI into marketing workflows is making its platform indispensable for major corporations.
“Zeta continues to fire on all cylinders and has quickly become the leader of its niche.”
Currently, 44% of Fortune 100 companies use Zeta’s AI-marketing technologies, underscoring its solid market presence and continued growth potential.
About the Author
Written by Josh Kohn-Lindquist for The Motley Fool.
Author’s Summary
Zeta Global’s stock soared after it once again outperformed expectations, delivering strong revenue, cash flow growth, and expanding its AI-driven customer base.