Dr Sinead Roarty Appointed Chair of Judges for 2025 PADC Skulls Awards
The Perth Advertising and Design Club (PADC) has announced Dr Sinead Roarty as the chair of judges for the 2025 Skulls Awards. Sinead is among Australia’s most esteemed creative leaders, with over 20 years of experience across the US, UK, Latin America, and APAC.
She has directed global campaigns for major brands including Johnson & Johnson, Dove, L’Oréal, Subway, and Reckitt. Her work has earned more than 80 international accolades, notably Grand Prix awards for the 'I Touch Myself' campaign, recognized as one of the most awarded campaigns worldwide.
“It’s a total honour to be chair,” Sinead said. “Sitting across all the jury rooms meant I could help ensure we were comparing apples with apples. What stood out most was the passion jurors brought to the debate — every room went over time because people cared so deeply about the work.”
Holding a PhD in communications and postgraduate degrees in creative writing and design, Sinead combines academic depth with creative insight. Her leadership experience includes senior roles such as executive VP and ECD at MRM New York.
She has extensive judging experience on the global stage, including at Cannes Lions, CLIO, LIA, Gerety, and the New York Festivals, earning high regard both in Australia and internationally.
Author’s summary: Dr Sinead Roarty’s appointment as chair highlights her exceptional leadership and global creative expertise, promising a rigorous and passionate judging process for the 2025 PADC Skulls Awards.
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