Roots Taps Canadian Icon Seth Rogen as the Face of Its 2025 Holiday Campaign
Celebrating Humour, Heritage, and Heart
TORONTO, Nov. 4, 2025 /PRNewswire/ — Roots, the iconic premium outdoor lifestyle brand known for heritage leather, quality sweats, and its distinctive maple leaf spirit, proudly names actor, writer, and producer Seth Rogen as the face of its 2025 Holiday campaign.
With a legacy spanning over five decades, Roots continues to connect its rich history with contemporary culture. Partnering with Seth Rogen highlights the brand's dedication to showcasing talent that reflects humour, authenticity, and Canadian pride.
The "Anything Roots" Campaign
The campaign, titled Anything Roots, brings the brand's warmth and humour to life with a nostalgic, retro-inspired setting. Seth Rogen plays the Roots Holiday Concierge, tasked with managing a flood of customer calls to solve gift dilemmas with wit and a genuine Canadian touch.
- Rogen offers advice to last-minute shoppers and confused siblings.
- Combines humour with heartfelt moments, all infused with Roots’ signature spirit.
“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community,” says Leslie Golts, Chief Marketing Officer of Roots. “For over 50 years, we have celebrated people who stay true to themselves and their roots.”
Roots continues to celebrate people who remain authentic and connected to their heritage.
Author’s summary: Roots’ 2025 Holiday campaign features Seth Rogen embracing Canadian humour and authenticity, highlighting the brand’s heritage through a nostalgic and heartwarming approach.